EcoChat with Alicia and Jim

March 7, 2010 at 9:57 pm

Jim Slama of FamilyFarmed Expo and Alicia Ontiveros of EcoChat are hosting a conversation Monday evening at 8 p.m. Brad Moldofsky (who is me) will be moderating, getting the audience warmed up and involved, like Hank Kingsley on The Larry Sanders Show, I imagine. Hey now!

The press release is below.

Organic Food Expert Talks Sustainability On EcoChat

Web show to discuss shopping tips and trends in farming Industry

March 4, 2010 – With Spring on the horizon and the organic food movement in full bloom, America’s farmers are gearing up for a prosperous summer season. But as new products gain visibility and distribution into larger markets, many consumers and industry leaders are wondering how agriculture will be affected in the long run.

Bringing clarity to this topic, organic food expert Jim Slama will join EcoChat Monday night for a discussion about sustainable food systems as he prepares to debut the fifth annual Family Farmed Expo in Chicago, a gathering of consumers, food producers, and trade buyers to support the growth of local, sustainable food systems happening March 11-13 at the University of Illinois at Chicago.

As the President and Founder of, Slama is no stranger to the sustainable farming community.

“When I began working on these issues over a decade ago, nobody was talking about it,” Jim says, “Most folks thought all their food came from local family farmers, rather than the large scale industrial farms that grow most of our food. It’s exciting for the buy-local movement to take off.”

In addition to discussing the future of American agriculture, the show will provide practical advice to consumers about how to engage in their local food communities, says Alicia Ontiveros, EcoChat host.

“We want to empower consumers by educating them about the value of different produce options and connecting them with food producers in our country,” says Ontiveros, “Yes, there are farmer’s markets, but there are also co-ops and other models of community supported agriculture that many people don’t know about.”

The show is powered by a new web event platform called Vokle. Viewers anywhere can simply watch the show online, or log in with a Twitter or Vokle account to chat in real time with other participants and submit video and text questions to guests. Vokle also offers the option for green content providers to embed the live program on their websites for free.

Viewers can tune-in on Monday, March 8th, at 8PM CST by visiting and keep track of additional shows by following @ecochat on Twitter.


About Alicia Ontiveros:

With a background in network television production, Alicia Ontiveros founded EcoChicago in January of 2009 to connect local residents with new green resources in the Windy City. Since then, she’s produced dozens of web videos featuring green leaders and forged her own sustainable lifestyle.


Alicia Ontiveros, Host, EcoChat